Technology - Latest - Google News Eddy Cue Explains Why Apple TV+ is Now Apple TV    MacRumors Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move    Business Insider Apple TV Subtracts the + in a Quiet Rebrand    The New York Times Apple Just Explained Why It Rebranded Its Streaming Service. The Real Reason Is Even Better than I Expected    inc.com Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’    Variety